Posts Tagged ‘SEO’


Changes Hair Studio

Saturday, February 28th, 2009

How do you get leads for your business?

If you’re thinking like Glenda Keeping in Shelburne Ontario (a small town northwest of Toronto Canada), you’re able to get leads easily and inexpensively with the co-operation of one of the world’s biggest (and most profitable) companies.

That’s “Google”.

Because Glenda lets the power of the internet’s most popular search engine bring people to her hair salon.

Instead of chasing customers one-by-one, people find “Changes Hair Studio” when they are looking for exactly what her business is offering. She’s in just the right place at just the right time.

How can you tell?

It’s actually quite simple, when you know how. By doing a little careful analysis of what the people she wants as customers are actually looking for when they think of going to a hair salon, you can narrow down your audience to just those people who are ready to buy.

They might be from a particular geographical area, looking for a certain business model or industry, or even searching for a specific price range.

Then you select appropriate keywords that match that group’s searches. (Okay, that takes some tracking and time to get it right. But the info’s quite readily available).

For example, Glenda decided to target her business to people in the local area around Shelburne who wanted to find a hair salon.

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And by targeting the phrases “hair salon Shelburne” and “hair salon Shelburne Ontario”, we were able to get her into Google’s Top 10 within days!

In fact, watch the video on this page to see just how well it worked for Changes Hair Studio

Now you may be wondering “How will this help my business?”

Well, just like Changes Hair Studio’s best clients, most of your prospects probably have something in common. Maybe they live within a few miles of your business location. Maybe they’re all married… or they all have dogs, or… you get the idea.

Using keywords to match these characteristics and what a person like that might type into a search engine, you can get Google (or Yahoo, or MSN, or any of the hundreds of others) to filter out all of the poeple who are looking online for that specific thing.

And since that’s where almost everyone I know goes to find the things they want these days, you’ll probably get quite a few people landing on your online business doorstep when you do this right.
changeshair

The good part is, once you make it to the Top 10, it’s a lot easier to stay there. Which means you’ve got a great chance of becoming the recognized ‘expert’ in your field.

So, like Glenda, your business gets a constant boost from one of the biggest ‘business friends’ you can have.

Want to get to the top?

Then find my contact info on this page, and call me.

I’ll help you get there as quickly as possible.

Contact me

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