I’m sure it’s not because they don’t know how to spell it.

And SEO – or Search Engine Optimization – may be a term that you’re familiar enough with.

When you download this report, you can join in the discussion about where those fears come from. Who the bad guys really are.

Because even though a lot of business owners have heard of SEO, you might be unsure about how it applies to YOUR business. Or if it actually applies at all.

And how you can succeed at SEO when others fail.

The report is free for you to download.

And the top of the search engines are freely accepting a new winner to send their traffic to.

It might as well be you.

The two of them go together like cold weather and orange paint.

HUH…?!

Let me explain…

Yesterday I came across an ad on Craigslist by a forward-thinking business owner who decided he needs some help with SEO.

Good idea, I’d say. Because the difference in ROI and raw leads to your business can be staggering once you show up on the first page of Google.

(click to enlarge)

But I had to smile when I read this post.

What’s wrong with this picture?
(have a look, and you tell me…)

Did you catch it?

Okay, how about another example…

Wanted: 1 Hamburger
Please provide your price and how long it will take for you to prepare it.

Now if this was Mickey D’s, that would work. Hamburgers are all the same there.

(No really. Have you ever tried to order one with extra ketchup or no pickles? How’d that work out for you? It’s pretty likely that you got the standard hamburger, paid your $1.89 or whatever it is, and got your hamburger 2.47 minutes later. Then scraped the pickles off afterwards.)

But you almost expect that going in, right?

I mean, they don’t need to know your background, or your history, or what other restaurants you visit during the week, to filll your order. Because on a fast-food take-out menu like that, there aren’t too many variables.

“Ye pays yer money and ye gets yer burger”

What

But let’s get back to our SEO-challenged business owner. There’s a bit more that goes into even a ‘decent’ SEO project than your average quickie hamburger.

Like figuring out what your keywords are (and making sure they’re the right ones to catch ‘buyers’)… what industry are you in, and how much competition is there for your keywords… your market… your location, and your specialty?

What’s your site’s URL, it’s history, and it’s current position in Search Engine rankings?

And, believe it or not, it even makes a difference what Search Engines you want to get top rankings on. They each react a little differently, you know. So what gets you to the Top 10 in Google doesn’t even catch Yahoo’s eye some days…

As important as those ‘off-page factors’ are, you’ve also got to consider your current site’s layout, content and platform. Sure, it’s ‘possible’ to get a new, blank website to rise in the SERP’s… but it’s a whole lot easier to improve the rankings of an established site. One that’s structured with the robots in mind as well as for human readers.

(click for larger image)

Measuring and analysing all of those details is necessary before anyone could even guess what you’d have to do to fix them. A responsible SEO consultant wouldn’t dream of starting without knowing what the job would entail. And the chances for success.

As a business owner, you’d want to know the same things going forward, wouldn’t you?

So give your SEO whiz a fighting chance here. A URL is an absolute MINIMUM to provide, if you don’t know all of the answers yourself yet. Then I can do some digging, and come back to you with an informed answer on getting you where you want to be. Then we’ll create a plan to keep you there, in the competitive and ever-changing online world.

Because buying SEO isn’t quite the same as buying a hamburger…

How do you get leads for your business?

If you’re thinking like Glenda Keeping in Shelburne Ontario (a small town northwest of Toronto Canada), you’re able to get leads easily and inexpensively with the co-operation of one of the world’s biggest (and most profitable) companies.

That’s “Google”.

Because Glenda lets the power of the internet’s most popular search engine bring people to her hair salon.

Instead of chasing customers one-by-one, people find “Changes Hair Studio” when they are looking for exactly what her business is offering. She’s in just the right place at just the right time.

How can you tell?

It’s actually quite simple, when you know how. By doing a little careful analysis of what the people she wants as customers are actually looking for when they think of going to a hair salon, you can narrow down your audience to just those people who are ready to buy.

They might be from a particular geographical area, looking for a certain business model or industry, or even searching for a specific price range.

Then you select appropriate keywords that match that group’s searches. (Okay, that takes some tracking and time to get it right. But the info’s quite readily available).

For example, Glenda decided to target her business to people in the local area around Shelburne who wanted to find a hair salon.

And by targeting the phrases “hair salon Shelburne” and “hair salon Shelburne Ontario”, we were able to get her into Google’s Top 10 within days!

In fact, watch the video on this page to see just how well it worked for Changes Hair Studio

Now you may be wondering “How will this help my business?”

Well, just like Changes Hair Studio’s best clients, most of your prospects probably have something in common. Maybe they live within a few miles of your business location. Maybe they’re all married… or they all have dogs, or… you get the idea.

Using keywords to match these characteristics and what a person like that might type into a search engine, you can get Google (or Yahoo, or MSN, or any of the hundreds of others) to filter out all of the poeple who are looking online for that specific thing.

And since that’s where almost everyone I know goes to find the things they want these days, you’ll probably get quite a few people landing on your online business doorstep when you do this right.

The good part is, once you make it to the Top 10, it’s a lot easier to stay there. Which means you’ve got a great chance of becoming the recognized ‘expert’ in your field.

So, like Glenda, your business gets a constant boost from one of the biggest ‘business friends’ you can have.

Want to get to the top?

Then find my contact info on this page, and call me.

I’ll help you get there as quickly as possible.

Contact me