When a company’s growing computer division started hiring more staff to support their growth plans, they knew how important it is to keep client calls coming in.
So they expanded their marketing efforts to their local-area clients with a direct-mail campaign that highlighted a growing problem… and offered a solution that was easy for their prospects to take advantage of.
Those first calls are so important…
Of course, not only for the ‘buzz’ and initial sales they can generate. But also to gather the names and contact info of interested prospects and future customers.
The ‘lifetime value’ of a typical customer can reach into thousands of dollars, depending on the market and industry your business serves. So the small investment of a direct-mail lead generation campaign is peanuts, compared to the payback to your profits when it’s done right.
And once you’ve developed a successful lead-generation campaign, it can usually be rolled out more than once. To a different market or audience… at different times of the year.
Even reaching out to the same group of people several times can be profitable.
It all starts with the right words, presenting a strong offer to the right audience…
Tags: computer service, lead generation
