SEO
SEO** is pretty cool.
You know why?
Because for both local businesses and worldwide corporations, getting people to find you when they’re looking for a solution is the best place to be.
And the best way to make that happen is to put yourself there. On purpose. Online. With your business, product, or service at the top of the list.
Now there’s a bit of a trick to it, of course.
Because even if you knew exactly how to get your name to the top of Google, or Yahoo, or MSN… or hundreds of other Search Engines online… you’d still be only halfway there.
Why’s that, you ask?
Well, it’s NOT because you need a website for SEO to work for you. I personally think you DO need a website, but that’s for a whole bunch of other reasons. However, we can still get your business to the top of the pile — and get people to call — without one. (Maybe that’s good for the short-term)
No, the reasons all the whiz-bang SEO tools and methods in the world won’t help you be in ‘the right place at the right time’ are simple:
- First you have to know what buyers are looking for when they want to find you (so choose the right keywords!)
- Then you have to be in front of them when and where they’re already looking
To put it another way, when people go looking for lunch online (where they search for just about everything these days), they don’t type the word “McDonald’s” into Google to find you.
But they probably don’t type in “hamburger” either!
Fortunately, there’s an art and science to it that can be figured out — if you have a lot of time to study and experiment. And for the most part, I’ve pretty well got it down by now.
8 out of the Top 10
Check out some of the quickie portfolio videos here to see how well it’s worked for others.
And if you think your business might benefit from more ‘free traffic’ to your place, get in touch with me.
I think you’ll be surprised by the difference it makes for your bottom line profits, too.
