Copywriting
The lifeblood of any successful promotion is
persuasive copywriting.
Because if all you’ve got to say is something your customers are not interested in, it doesn’t matter if you write it in gold on the cheek of their favorite film star. They’ll probably still ignore you.
But if your favorite film star gives you a special phone number to call directly to their hotel room that night… it doesn’t matter if it’s scribbled in crayon on a soggy napkin.
It’ll get read… understood… and acted upon immediately!
So your offer is critical. And how you say it is surprisingly important.
Think of how easily someone can turn you off with just a look, or a careless word. Even when you WANT to listen to them.
It’s distracting at best… and a complete shut-down at worst.
That’s what weak copy does.
(See, it doesn’t even have to be ‘lousy’… just ‘weak’ or ‘uninspired’ will do the same thing)
The funny thing is, most advertisers have trouble finding that fine line between dramatic copy and blatant hyperbole. Some of them even launch the long-standing argument about “short copy” vs “long copy”, and use that distinction to define a good ad.
While it’s true that every word counts in your copy, there’s no such thing as an ad that’s ‘too long’ or ‘too short’. ‘Too boring’ is the only meaningful yardstick… and sales numbers the only real criteria for a ‘go’ or ‘no go’ decision.
We’ll use words that position your offer to attract the eyes who want to have it. But not by clubbing them over the head to do it (because yelling isn’t selling.)
That’s why I’ll put in the time to know your company, your products and – most importantly – your customers. That comes first… before writing a single word.
And then we’ll string together a story that resonates with your audience. And compels them to buy.
After all, that’s what direct-response copy is all about.
It’s something you cannot afford to do without if you’re in business today. In these times, or any other.
Not if you want to hold on to the customers you already have.
And to catch the ones your competitors are losing (or ignoring) while you’re doubling your business this year.
Here’s the deal:
If your offer is so good that you can scribble ‘anything’ on a napkin and everybody is ALREADY calling… you probably don’t need me.
But if you’re really good at your business, but you’re frustrated that nobody seems to be responding to your sales letters, advertising or your website copy… let’s talk.
It’s a lot easier than trying to do it all yourself. And I’ll guarantee…
a lot more profitable, too.
Isn’t that what you’re in business for?
It works like this:
You call. I’ll write. Your customers buy.
Everybody wins.
Special offer
Click the e-book image at left to get your own copy… and discover ways you can use the right words to be your own best ’salesman in print’ !
