Pure Science Supplements uses several marketing streams to generate interest and trust for its line of natural health supplements.

Here, they offer prospects a free report on the results of scientific research into their product’s approach… in exchange for email contact information. This allows them to stay in contact with added info and promotions.

When you offer your clients and prospects good information that they can use, you’re solving one of their most important desires. You can also promote your company’s products or services as a solution to their needs or core desires.

Don’t be afraid of giving away some of your ‘best stuff’…

That heightens your reputation as an expert, leaving an impression with your readers that “if this is what they’re giving away, imagine what I’ll get as a paying customer!”

And it also positions you as an expert… which is the kind of person your customers want to deal with.

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“You have absolutely dominated Google with this!”

How do you get leads for your business?

If you’re thinking like Dr. Mark Clayson in the UK, you’re able to get leads easily and inexpensively with the help of one of the world’s biggest (and most profitable) companies.

That’s “Google”.

Because Dr. Clayson lets the power of the internet’s most popular search engine bring people to him. Instead of chasing customers one-by-one, he gets people who are looking for exactly what his teleseminar business is offering.

How can you tell?

It’s actually quite straight-forward, when you know how. By doing a little careful analysis of what the people he wants as customers are actually looking for when they think of ‘teleseminars’, you can narrow down your audience to just those people who are ready to buy.

They might be from a particular geographical area, looking for a certain business model or industry, or even searching for a specific price range.

Then you select appropriate keywords that match that group’s searches. (Okay, that part takes some tracking and time to get it right. But the info’s quite readily available).

For example, Dr. Clayson decided to target his startup business to people in the UK, who wanted his help interviewing them for a teleseminar as a business builder.

And by targeting the phrase “teleseminars UK”, we were able to get him into Google’s Top 10 within days!

In fact, it got a lot better than that. Watch the video on this page to see just how well it worked for Mark!

Now you may be wondering “How will this help my business?”

Well, just like Mark Clayson’s best clients, most of your prospects probably have something in common.

Maybe they live within a few miles of your business location. Maybe they’re all married… or they all have dogs, or… you get the idea.

Using keywords to match these characteristics and what a person like that might type into a search engine, you can get Google (or Yahoo, or MSN, or any of the hundreds of others) to filter out all of the poeple who are looking online for that specific thing.

And since that’s where almost everyone I know goes these days to find the things they want… you’ll probably get quite a few people landing on your online business doorstep when you do this right.

The good part is, once you make it to the Top 10, it’s a lot easier to stay there. Which means you’ve got a great chance of becoming the recognized ‘expert’ in your field. (That’s how you think of the people who make it to the top, isn’t it?)

So, like Dr. Clayson, your business gets a constant boost from one of the biggest ‘business friends’ you can have.

Want to get to the top?

Then find my contact info on this page, and call me.

I’ll help you get there.

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Holiday DVD is one of those unique services you wish you had around years ago.

They transfer pictures or offline movies to videos on DVD, adding music and graphics effects to make your snapshots playable like a slideshow on a computer. Or even for online use.

And that’s a good thing. The service was created when entrepreneur Tony Lewis watched travellers on a holiday cruise take dozens of pictures with their digital cameras…

But when they got home, there was no easy way to show off those pictures to friends and family afterwards.

So with his computer savvy and inventiveness, Tony came up with a hit.

Just one little problem… and I bet you’ll know exactly what I mean when I tell you about it.

Have you ever listened to a ‘computer guy’ describe anything technical to you?

Now don’t get me wrong. Tony’s a great guy, and smart too. He knows how to get brilliant results with the technologies he works with. And he really works to make sure his customers are happy with their DVD photo collections.

But he might be just a little too close to the work sometimes, and well… he describes it like a computer guy. The passion is clearly there, and so is his expertise. Like most people, maybe it just needs a little wordsmithing and polish to get his message across.

Case in point…

When I first saw the FAQs page on Holiday DVD’s website, it was ‘okay’. But there was so much more potential being left on the table.

Because a well-written FAQs list can do 3 important things for your business:

• Increase your prospect’s comfort with using the product or service you’re offering, by clearing up the most common questions that get in the way with most users
• Reduce the time your customer service staff spends on the typical things that can be easily handled with a few well-placed words on paper
• Every answer should lead the reader back to your product or service in a way that makes them want to get one (or more) now that the mystery’s solved!

When I mentioned these things to Tony, he recognized the value of the idea. And he was curious to see what that might look like for his business.

Like I said, Tony’s a smart guy. He realized that he might as well use the FAQs space on his website to do more than just ‘give the facts.’  If it could increase his customer satisfaction and add to sales at the same time, he was game to give it a try.

And he realized that maybe he wasn’t the guy to write them. Not that he couldn’t learn to, just that it made sense to put his time and talents where they were most useful.

And since I’d suggested the idea, and seemed to know best how to put it into play…

Well, I got the job.

Now Tony seems to be as pleased with the results as his customers are with their Holiday DVD’s!

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