Holiday DVD is one of those unique services you wish you had around years ago.
They transfer pictures or offline movies to videos on DVD, adding music and graphics effects to make your snapshots playable like a slideshow on a computer. Or even for online use.
And that’s a good thing. The service was created when entrepreneur Tony Lewis watched travellers on a holiday cruise take dozens of pictures with their digital cameras…
But when they got home, there was no easy way to show off those pictures to friends and family afterwards.
So with his computer savvy and inventiveness, Tony came up with a hit.
Just one little problem… and I bet you’ll know exactly what I mean when I tell you about it.
Have you ever listened to a ‘computer guy’ describe anything technical to you?
Now don’t get me wrong. Tony’s a great guy, and smart too. He knows how to get brilliant results with the technologies he works with. And he really works to make sure his customers are happy with their DVD photo collections.
But he might be just a little too close to the work sometimes, and well… he describes it like a computer guy. The passion is clearly there, and so is his expertise. Like most people, maybe it just needs a little wordsmithing and polish to get his message across.
Case in point…
When I first saw the FAQs page on Holiday DVD’s website, it was ‘okay’. But there was so much more potential being left on the table.
Because a well-written FAQs list can do 3 important things for your business:
- Increase your prospect’s comfort with using the product or service you’re offering, by clearing up the most common questions that get in the way with most users
- Reduce the time your customer service staff spends on the typical things that can be easily handled with a few well-placed words on paper
- Every answer should lead the reader back to your product or service in a way that makes them want to get one (or more) now that the mystery’s solved!
When I mentioned these things to Tony, he recognized the value of the idea. And he was curious to see what that might look like for his business.
Like I said, Tony’s a smart guy. He realized that he might as well use the FAQs space on his website to do more than just ‘give the facts.’ If it could increase his customer satisfaction and add to sales at the same time, he was game to give it a try.
And he realized that maybe he wasn’t the guy to write them. Not that he couldn’t learn to, just that it made sense to put his time and talents where they were most useful.
And since I’d suggested the idea, and seemed to know best how to put it into play…
Well, I got the job.
Now Tony seems to be as pleased with the results as his customers are with their Holiday DVD’s!
