Pure Science Supplements uses several marketing streams to generate interest and trust for its line of natural health supplements.
Here, they offer prospects a free report on the results of scientific research into their product’s approach… in exchange for email contact information. This allows them to stay in contact with added info and promotions.
When you offer your clients and prospects good information that they can use, you’re solving one of their most important desires. You can also promote your company’s products or services as a solution to their needs or core desires.
Don’t be afraid of giving away some of your ‘best stuff’…
That heightens your reputation as an expert, leaving an impression with your readers that “if this is what they’re giving away, imagine what I’ll get as a paying customer!”
And it also positions you as an expert… which is the kind of person your customers want to deal with.
