About
Where is he?
Anthony Merizzi provides Copywriting and Strategic marketing solutions to growing businesses in the private and public sectors… helping them to reduce their promotional expenses and increase their sales and exposure at the same time.
As Whereizzi’s founder, principal consultant and copywriter, he works with people, marketing and technology in a unique way. A graduate of Marketing and Business Administration (honours) in 1987, he spent a decade in the finance and graphics industries, creating and implementing successful local and nationwide marketing initiatives for companies you’ve probably heard of. Maybe you’ve even bought from some of them, too.
Through that work, he became hooked on technology — particularly its role as a tool for communication. Completing further studies in computer and network administration (MCSE and CCNA credentialed), Anthony worked in that field for more than 11 years in corporate, freelance and teaching situations.
All of that hands-on computer exposure was bound to affect him eventually…
In the early years of the new millennium, he discovered online marketing… and hasn’t looked back since! How could you resist this ‘perfect storm’:
- Local or worldwide reach and instant direct response (if you want it)
- Testing and tracking for your promotions that’s easy to implement
- Audio, video and multi-media exposure that squashes television
- Hungry, attention-starved viewers searching online
(for everything you could imagine) - Companies like Google, Yahoo and MSN that send you customers!
Over the years, he’s developed a story-telling style with copywriting that mirrors his sales and teaching successes… and discovered he has a knack for putting detailed concepts into simple language you can use. And get results from.
His favorite comment came from one student who asked –
“Can you teach us ALL of our courses? I understand you!”
Currently, Anthony divides his time between marketing & copy consulting, and his personal passions for internet-based marketing and rollerblading.
